Case Study

bridal shop sign advertising formal wear and alterations, with an arrow pointing right.

A local bridal shop that AI recommends, and that brides now buy from

The business
A family-run bridal and alterations shop in Ottawa.

The problem
Brides now ask ChatGPT and Google’s AI where to find affordable dresses and alterations. Small shops without clear, answer-ready content don’t show up in those answers.

What I changed
I reworked outdated pages, added an FAQ answering brides’ real questions, removed pages that diluted the site, and clarified how the shop is described online

Results (Jul 29 – Oct 26, 2026)

  • Ranked #1 of 10 tracked Ottawa bridal and alterations businesses for AI visibility and share of voice

  • The shop’s website was the most-cited source in tracked AI answers, appearing in about 40% of them

  • First sale from ChatGPT: A bride told the shop she found them through ChatGPT, then bought her dress there.

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